Henry Stewart Conferences

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Sponsored by

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Just some of the 350+ organizations attending DAM NY:

A&E Television
American Express Publishing
Amway
AOL
Apple
Bristol-Myers Squibb
CBC
Comcast Media Center (CMC)
Corporation for Public Broadcasting
Definition6
Discovery Communications
Earley & Associates
Elsevier
Ernst & Young
Hachette Filipacchi
HBO, Inc
HarperCollins Publishers
Harvard University Press
Interbrand
J&J
K12 Inc
Marriott International
Meredith Corporation
MTV Networks
Newsday
Ogilvy & Mather
Oracle
QVC
Rogers Sportsnet
SAP
Scripps Networks Interactive
Skechers USA Inc
The Real Story Group
The Wall Street Journal
Turner Broadcasting
UNICEF
UPS
Visa
Wilson Sporting Goods
WWE, Inc
Yale University
Yeshiva University

Check back for updates!

PRE-CONFERENCE TUTORIALS – Tuesday, June 7

Please join Theresa Regli, Principal DAM Analyst and Advisor, The Real Story Group and John Horodyski, Manager, Digital Programming at the CBC and Principal, DAM Education for our pre-conference tutorials. Places are limited so early booking is advised!

Choose from:

- Fundamentals of DAM: The Technology In-Depth
- Fundamentals of Metadata for DAM Professionals
- Advanced Metadata Practices for DAM

Click here for details of special all-inclusive conference + tutorial fee.

Fundamentals of DAM: The Technology In-Depth
Tuesday, June 7 - 1:30 - 4:30

This half-day tutorial takes apart the nuts and bolts of DAM technology, so you can better understand what it is and how it really works, as well as how DAM vendor offerings differ. Appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do, or technical implementers who want to have a better sense of a system's capabilities, this tutorial will walk through the fundamentals of DAM functionality. We will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting - with special emphasis on how this features are similar or different among vendor offerings. We will look at each component in-depth so that you understand what you can really expect from the technology - vs. what the vendor sales & marketing materials might tell you.

Tailored in particular for DAM system users and implementors who want to be empowered with the knowledge of how DAM technology can improve their situation, this tutorial will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one.

TUTORIAL LEADER

Theresa Regli, Principal DAM Analyst & Advisor, The Real Story Group (formerly CMS Watch) will lead a pre-conference tutorial. Theresa is author of the 300+ page Digital & Media Asset Management Report, a guide to the DAM marketplace, industry, and technology landscape. She has worked with content technologies for over 15 years, and her clients have included Nokia, The US Library of Congress, Gillette, The UK National Trust, Hewlett-Packard, Harvard Business School Publishing, Shell, The British Museum and IKEA.

Fundamentals of Metadata for DAM Professionals
Tuesday, June 7 - 9:00 - 12:00

This course teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation and categorization, controlled vocabularies, interoperability, taxonomies, and faceted classification. This course also addresses the basics of digital rights management as applied to copyrights and trademarks, the development and maintenance of user policies, control rights, permissions, and provisioning new users.

Advanced Metadata Practices for DAM
Tuesday, June 7 - 1:30 - 4:30

This practical “how to” tutorial provides metadata best practice approaches to a variety of DAM systems that support Publishing, Web Content, and Marketing Operations. Led by a master practitioner, this tutorial will address how to manage and improve metadata schemas, establish content policies and digital asset governance using metadata and rules, and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of medium to large DAM systems should consider this session essential to a career in DAM.

TUTORIAL LEADER

John Horodyski, Manager, Digital Programming at the CBC is responsible for all aspects of digital product research and development process for specific areas of evolving digital products, including research, analysis and strategic recommendations. John is also Principal at DAM Education (www.dameducation.com) offering DAM training and education from basic entry level to high level strategic offerings. He consults on metadata and taxonomy design as well as teaches a graduate online course at San José State University in Digital Asset Management. John came from Electronic Arts, the largest videogame publisher in the world, where he managed the implementation of their global digital asset management system with more than 500,000 digital photographs and 2D and 3D art assets for creative and publishing needs. He has published professional articles on digital media and metadata as well as presented papers on metadata and video games at various conferences. He holds a Masters Archival Studies and Masters Library and Information Science from the University of British Columbia and is the Managing Editor to the Journal of Digital Asset Management.