Marketing Analytics

Henry Stewart produces the leading briefing on Marketing Analytics covering a host of powerful mathematical and statistical methods: available methods, the problems they solve, when and how to apply them, tips and pitfalls to avoid.

The briefing describes the methods and underlying theories, solving real business problems in case study format, explaining why the method is the right tool for the job and how to interpret what it reports.

Henry Stewart also produces a one-day Introduction to Marketing Analytics which will give all those new to marketing analytics a basic understanding of analytic ideas.

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