Marketing Analytics 2010

19 November 2010
London

How to make the most effective use of Advanced Analytics Techniques

This conference is designed for all those in Marketing, Customer Insight, Market Research and Database Analysis. A whole host of mathematical and statistical methods are available to help you plan and take actions most efficiently and effectively. They enable your organisation to improve its profit margins, either by increasing response rates and revenues or by reducing wastage and costs.

The day is designed to brief delegates on these advanced analytics techniques, linked to the business problems that they can help solve.

What methods are available
What they can deliver and what business problems they help to solve
When to use them and when they should not be used
How they work
Guidelines to ensure you do not misuse or misinterpret them

Rather than solely explaining the techniques in theory, each presentation will translate the theory into practice and explain how the methods are applied to solve business problems – the day will address the important business problems faced by companies with large numbers of customers and/or products to manage.

Essential for all those involved in customer management, marketing and pricing, including:

Marketing directors and managers
Customer insight managers and analysts
Data mining consultants and analysts
Direct marketing managers
Database managers and analysts
Business development managers
Marketing strategy managers and developers
Brand managers
Pricing managers
Advertising agencies and planners
Market researchers and consultants

Although the conference will be beneficial for all those working in the above areas, a basic understanding of analytic ideas would be an advantage in order to gain maximum value from the day. The Introduction to Marketing Analytics briefing scheduled for February 2011 would be an ideal initial step if required.